In May of 2019, Animoca Brands made history by selling a non-fungible token (NFT) called the 1–1–1, the first digital car for the officially licensed blockchain game F1® Delta Time. The winning bid of well over US$100,000 made the 1–1–1 the most expensive NFT sold in 2019, one of the highest priced game-based virtual assets, the priciest virtual car in history, and the highest sum ever paid for a branded game NFT. As the developers of this glittering and record-breaking gem, however, we at Animoca Brands were left with an unanswered question: who was the buyer of the 1–1–1?

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Hi. I’m the one who conceived the 1–1–1 and who led its design, production, and promotion. If you’re wondering whose fevered imagination gave the world this vision of menacing jewelry on wheels, then look no further. Let’s get started on the Saga of the 1–1–1, a tale of drama, mystery, and eerie numerology. …


Ibrahim El-Mouelhy

Literature and science aficionado. Science fiction expert. Founding member, Outblaze. Director of communications and producer-at-large, Animoca Brands.

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